Big Tech Antitrust - Google Apple Amazon Meta cover
Big Tech Antitrust - Google Apple Amazon Meta preview
Big Tech Antitrust - Google Apple Amazon Meta preview
Big Tech Antitrust - Google Apple Amazon Meta preview
Economics · Unit 3 · Complete Toolkit

Big Tech Antitrust - Google Apple Amazon Meta

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  • Quiz + answer key
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Fits: Economics, Microeconomics, Civics · grades 9-12 · 1-2 class periods

What students do

  • Apply the four features of monopoly to Google, Apple, Amazon, and Meta and identify which features each company actually satisfies
  • Define network effects and explain why digital platforms reach monopoly scale faster than physical-economy firms
  • Read the August 2024 ruling in United States v. Google alongside three market-share charts to evaluate the case against each company
  • Write a Final Recommendation Memo naming which Big Tech company has the strongest antitrust case and what remedy the DOJ or FTC should pursue

What it covers

  • Google's roughly 90 percent search share and the $20 billion a year Apple default-search payments at the center of the 2024 ruling
  • Apple's 30 percent App Store commission and Meta's killer acquisitions of Instagram and WhatsApp
  • The difference between a behavioral remedy and a structural remedy in an antitrust case

Learning targets

  • Apply the four defining features of MONOPOLY from TK 22 (one seller, no close substitutes, high barriers to entry, price-maker firm) to Google, Apple, Amazon, and Meta and identify WHICH features each Big Tech company satisfies
  • Define NETWORK EFFECTS and explain why digital platforms reach monopoly scale faster than physical-economy firms - and why network effects are the most durable barrier to entry in the Big Tech antitrust cases
  • Read the August 2024 federal court ruling in U.S. v. Google (Judge Mehta) and three Big Tech market-share charts, then write a Final Recommendation Memo identifying which Big Tech company has the strongest antitrust case against it and what remedy the DOJ or FTC should seek

From one teacher to another

In August 2024, a federal judge ruled that Google broke antitrust law by paying Apple roughly twenty billion dollars a year to stay the default search engine, and that single ruling anchors the whole case study. Students apply the same four-features-of-monopoly test to Google, Apple, Amazon, and Meta, reading actual market-share numbers instead of taking my word for who has power and who doesn't. It ends with a Final Recommendation Memo I require from every student, naming one company and one remedy, so the unit closes on an argument instead of a summary.

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