Oligopoly: Competition Among the Few
Student Worksheet
General Motors, Ford, and Toyota sometimes share research and development costs on technology and design even while competing on price and marketing. Airlines use a milder version of the logic, as American, Delta, and United coordinate through codeshare agreements and joint ventures that ease competition on shared routes. Advertising and branding, not price cuts, become the main battleground once firms see a price war leaves everyone worse off.
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