Non-Price Competition: How Firms Compete Beyond Cost
Student Worksheet
Nike's slogan Just Do It and Apple's focus on innovation and simplicity are the reading's shorthand for how a logo or tagline can do work a lower price never could. Tesla, BMW, and Mercedes-Benz sell an image as much as horsepower, and Apple and Samsung compete on camera quality and battery life even when prices land close together, so a phone can win a buyer on its camera alone.
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