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Needs vs Wants - Marketings Biggest Trick

Teacher Presentation Notes

Perrier's 1976 campaign sold plain water as a lifestyle choice, right before the script tracks Stanley Quenchers from about $74 million in sales in 2019 to $750 million after a 2023 relaunch. A discussion prompt runs the math too: $2,000 a year over 50 years tops $100,000.

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