Multinational Corporations and the Global Marketplace
Student Worksheet
Multinational strategy breaks into five categories here, from market-access seeking to strategic-asset seeking such as buying up technology and brands, plus political influence through lobbying in host and home countries. Toyota and Unilever join Apple as firms that split research, manufacturing, and marketing across regions. A separate section names the risk of a race to the bottom, where host governments loosen labor rules to keep investment.
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