Barriers to Entry: What Keeps Competitors Out
Student Worksheet
In 2021 Apple's market value topped $2 trillion, and Alphabet was valued above $1.8 trillion, scale the reading cites to explain why a rival cannot simply choose to compete. Pharmaceutical firms face a similar wall through drug trials, airlines through the price of planes, and energy firms through licensing rules, while AT&T and Verizon still hold telecommunications even as food trucks and e-commerce stay open to newcomers.
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